Monthly Archives: February 2019

Am I putting too many eggs in one basket? 🐣

Hi friend,

​I was on my mini sabbatical week last week.

I’ve been taking off every 7th week to rest and recharge since October 2015. 

(This brilliant idea is inspired by seanwes and is THE best self-care strategy I’ve incorporated into my life so far ✨)

I typically stick to my routines during sabbaticals. Getting up at the same time, going to the gym etc. I find that if I don’t follow my routine, I feel more sluggish and low-energy.

For work, I do minimum maintenance, like shipping orders and responding to emails, but no big deadlines. And sometimes I do big picture planning stuff during my sabbaticals.

To me, mini sabbaticals are not exactly a vacation, but it’s time to focus on things I don’t usually prioritize.

(And I’m writing this email the week before, so don’t worry! 😉)

Sometimes, it allows me space to just ponder. 

For example, I created my 2018 revenue chart inspired by one of my heroes, Jen Hewett.

Ta da! This is where my income came from last year.

My overall chart didn’t surprise me. It looks very similar to what I had in 2017. Teaching and video-making took a bigger portion of the pie in 2017, but I’ve been cutting back on them to focus more energy on my product sales, so it makes sense.

Breakdown of my retail sales, though, was a little bit concerning.

Almost 90% of my direct customer sales came from doing shows and markets. No surprise because I upped the game on in-person events significantly last year.

But I wonder how sustainable it is.

Just these couple of weeks, Seattle was hit by heavy snowfall. And if you know anything about Seattle, you know that even an inch of snow on the ground can shut everything down.

Earlier last week, snow hurt the traffic for Seattle Gift Show. The last two days of the show was so painfully SLOW 🐌 Then another show got moved to a different weekend because of snow. And as I write this, I’m wondering if the show for this weekend is gonna get cancelled or if I’m able to get to the venue, and even if the show happens, chances are the traffic is gonna suffer because of more snow in the forecast.

So much of the show’s success is out of my control.

It depends on so many things, like whether or not I get into a show that attracts the right people for my work, what else is happening in the world (like Super Bowl), who your booth neighbors are, where your booth is located, and of course, weather.

I’m not saying I won’t do shows any more, because I genuinely love doing them, it’s totally my jam 😎 and apparently, my #1 money maker.

It makes me realize, I want to make my online shop and wholesale business just as successful so I’m not relying so heavily on revenues from in-person shows.

I’m not looking for a business advice or suggestions today – I have a process of figuring out ideas and strategies that work for my unique needs. I’ll ask for help when/if I need it 😉

When things slow down, whether it was intentional or forced, it creates a space to ask questions.

How are things going? What’s working and not working? Where do I want to go? What could change to make things better? These are some of the questions that are floating in my head right now.

Speaking of growing my online shop, you know my new collection has just launched last week.

(Now THAT is a segue if you ever saw one 😆)

It’s a delightful collection with colorful and happy art – and my shop is always open even during the Snowmageddon ☃️

Grab a hot cocoa, and enjoy exploring the world of cuteness 🐰 from your cozy couch.

Stay warm,

xo

 

Spring & Summer Collection is HERE 🎉

It’s finally happened.

My 2019 Spring & Summer collection is here!! 🌸🎊🐰🥕

I’ve got 11 new card designs, 3 archival giclee prints, one sticker, and a wrapping paper for you!

If you’re into colorful and adorable art (which I assume you are if you’re receiving this email 😉) now is your chance to infuse your life with even more cuteness.

And you always get FREE US SHIPPING for orders of $35 or more, so if your new year’s resolution includes sending more cards to your loved ones, stock up on them today!

Thanks for supporting my work, my friend 😘

I’m so grateful.

xo

ps. If you prefer to shop in-person, come see me at shows and markets! (Caution 🚨 we’re expecting a heavy snowfall again for the next week, and it may affect the show schedule – If the weather is iffy in the future, do check my calendar before you head out. Be safe out there!)

pps. In case you missed the link, you can shop my entire new collection here.

Good news 👍 bad news 👎

Let me start with the good news.

I found what I was looking for on my birthday last week.

SNOW!

It was peaceful and quiet up in the mountains. (We went to Hyak – only 45 minutes from Seattle – a wonderful place to play, snowshoe, or country-ski.)

Thanks for your kind birthday wishes 💗 I felt loved.

So the bad news is – I was aiming to launch my new collection last Friday, but no, it didn’t happen😿

Prep for Seattle Gift Show (which is a trade show for shop buyers) has taken more time and energy than I anticipated (duh)  and I haven’t had a chance to update my web shop yet.

I still need to photograph my new goodies, edit them, and write descriptions, which takes time…🤪 especially because I have more products than I thought I’d have. More on that later.

I hate not meeting my goals. 

I’m also trying to take better care of myself physically and mentally this year, so I’m letting go of my expectations and telling myself it’s OK to push back the launch date.

​I can totally see you go “It’s not a big deal, Yuko. Don’t worry about it.” because I know, things like internal deadlines aren’t really that big of a deal to anyone else but me. At least I hope you’re cool with this 😀

My new collection will be up in the shop as soon as it’s ready next week – keep your eyes peeled for the announcement 👀

In the meantime, enjoy the last preview of my new collection!

At shows and markets, I often get asked “do you have a wedding card?”

And I say “well, I don’t have a card that says ‘wedding’ but I have lots of love cards!” and some people make a funny noise and walk away.

I understand. Sometimes, you just want a card that says exactly what the occasion is.

So I created this “happy wedding” card featuring soft watercolor-style succulent bouquet.

Who doesn’t love a succulent bouquet?? They’re gorgeous!

This design made me want to go back to my love for simple line drawing and watercolor. So I created a few more in a similar style.

Ah, llama graduate.

I actually created this design for a drawing tutorial video for Sakura of America last year. I loved it so much that I brought it back as a product 🍎

CUTE.

And this.

Loon Father’s Day card.

I’ve been taking long walks around Seward Park lately and noticed lots of these loons on the lake. Though I’ve never seen this adorable situation with a baby on the back of a daddy loon in person, internet tells me it’s a thing.

It’d be perfect for a nature-loving dad, don’t you think? 🦆

Confession time: that was gonna be it for my new collection – but inspiration hit earlier this week and I had to make a couple more designs.

(and that’s partly why I’m not ready to launch the collection just yet…)

Loving the simplicity of this new Mother’s Day card! I’m obsessed with this color palette this season 🎨

And a little word play for the gardeners 😆

I’m gonna be at NW Flower & Garden Festival this year and thought this would be a big hit 🥕🐰

OK, so I’ve created whopping 11 new designs for the collection – WOW and every one of them gives me the warm and fuzzy feelings.

Thanks for your patience as I figure out how I can manage my time and energy better this year.

I promise it’ll be worth the wait!!

xo