As an illustrator, I thought it would be imperative to create an original image for the logo that showcased my style. People describe my stuff as “cute, warm, friendly,” and such. So my logo needed to have those qualities as well.
I also thought to myself: “If this is going to be a logo for my business, I better like looking at it all the time for a long time. What do I like to look at for a loooong time?” The answer was very simple. Cats. I love cats. I used to think of cats 24/7 when I was a child. OK, I still kind of do. I have two kitties, Lulu and Shepherd, and they have modeled for me a few times for my art. I was inspired!
I combined my two lovely kitties, one black cat and one tabby cat with pink nose. After receiving feedback that “black cats have negative connotations,” and “the cat’s stare is too intense,” I made a few changes.
For the typeface, I looked for a script typeface that fit. I wanted a typeface that had a soft, handwritten feel to it. After searching for many hours on the inter web, I finally landed on a typeface called “Learning Curve.” I found it beautiful, simple and legible. Done!
I added a circle and dashed line inside of it to have a “stitching” effect to up the handmade feel of my company. For my class project, I incorporated the company name in to the logo, but in practice, I use them side by side. The warp of the text did not look good in the circle, and I would have needed to make the cat so small in order for the text to be big enough.