As an illustrator, I thought it would be imperative to create an original image for the logo that showcased my style. People describe my stuff as “cute, warm, friendly,” and such. So my logo needed to have those qualities as well.
I also thought to myself: “If this is going to be a logo for my business, I better like looking at it all the time for a long time. What do I like to look at for a loooong time?” The answer was very simple. Cats. I love cats. I used to think of cats 24/7 when I was a child. OK, I still kind of do. I have two kitties, Lulu and Shepherd, and they have modeled for me a few times for my art. I was inspired!
I combined my two lovely kitties, one black cat and one tabby cat with pink nose. After receiving feedback that “black cats have negative connotations,” and “the cat’s stare is too intense,” I made a few changes.
For the typeface, I looked for a script typeface that fit. I wanted a typeface that had a soft, handwritten feel to it. After searching for many hours on the inter web, I finally landed on a typeface called “Learning Curve.” I found it beautiful, simple and legible. Done!
I added a circle and dashed line inside of it to have a “stitching” effect to up the handmade feel of my company. For my class project, I incorporated the company name in to the logo, but in practice, I use them side by side. The warp of the text did not look good in the circle, and I would have needed to make the cat so small in order for the text to be big enough.
I’m super excited about my new creative company, Honeyberry Studios! As you can imagine, a lot of thoughts and energy go into building a brand that represents you and your company. Today, I want to tell you my thought process behind naming my company 🙂
I started an Etsy shop called, TeAmi Works, (te-a-me) back in 2010. I started out by selling my hand-crocheted fingerless gloves. I wasn’t sure where I would go with it, but I very much enjoyed my experience as a seller and the sense of community I had in the Etsy world, so I kept adding more crochet items.
Before you knew it, I started selling my illustration prints there as well. I started doing more commission drawing work and loved it, too. Then I began to feel a little funny calling my shop “TeAmi” because it means “hand-knit” or “hand-crocheted” in Japanese (my native language). I did more than crochet then, and I wanted to do more. I needed a new name and identity for my shop!
I started thinking of a new name that was as versatile as my crafts. I thought of just using my name, Yuko Miki, but I mostly work in US, and as simple as my name is (to me), people mess up my name all the time. So that was a no-go. Then I thought of using an English word or words that reflected my Japanese-ness, like “persimmon studios” or “chestnut designs” or something like that. Well, those are very popular, and there are hundreds of companies who use them already.
I literally went over hundreds of words that I thought represented my style and vision. It needed to be simple, warm, and friendly, like my art. It also needed to have an organic and natural feeling to it – as I get my inspiration from nature and organic things most of the time.
I really liked the word “honey” for some reason. It’s sweet and golden, and it’s good for you! I started jotting down words that worked well with “honey.” Then I thought of “honeyberry.” Many people don’t know that honeyberry is an actual berry. It is also known as “blue honeysuckle.” They look kind of like blueberries with oblong delicious edible berries! Being married to a permaculture designer, I get perks of learning about unusual edible things! And even if you don’t know what “honeyberry” is, you still get the warm and sweet feelings from it, right? Yes! I knew immediately that was going to be the one.
After trying out different combinations, I landed on “Honeyberry Studios.” That encompassed my crafts, arts, graphic design, and who knows what else I’m going to be doing? Perfect. My research on the inter-web showed no one else had that domain name, so I claimed it right away. Honeyberry Studios was born.