Am I putting too many eggs in one basket? 🐣

Hi friend,

​I was on my mini sabbatical week last week.

I’ve been taking off every 7th week to rest and recharge since October 2015. 

(This brilliant idea is inspired by seanwes and is THE best self-care strategy I’ve incorporated into my life so far ✨)

I typically stick to my routines during sabbaticals. Getting up at the same time, going to the gym etc. I find that if I don’t follow my routine, I feel more sluggish and low-energy.

For work, I do minimum maintenance, like shipping orders and responding to emails, but no big deadlines. And sometimes I do big picture planning stuff during my sabbaticals.

To me, mini sabbaticals are not exactly a vacation, but it’s time to focus on things I don’t usually prioritize.

(And I’m writing this email the week before, so don’t worry! 😉)

Sometimes, it allows me space to just ponder. 

For example, I created my 2018 revenue chart inspired by one of my heroes, Jen Hewett.

Ta da! This is where my income came from last year.

My overall chart didn’t surprise me. It looks very similar to what I had in 2017. Teaching and video-making took a bigger portion of the pie in 2017, but I’ve been cutting back on them to focus more energy on my product sales, so it makes sense.

Breakdown of my retail sales, though, was a little bit concerning.

Almost 90% of my direct customer sales came from doing shows and markets. No surprise because I upped the game on in-person events significantly last year.

But I wonder how sustainable it is.

Just these couple of weeks, Seattle was hit by heavy snowfall. And if you know anything about Seattle, you know that even an inch of snow on the ground can shut everything down.

Earlier last week, snow hurt the traffic for Seattle Gift Show. The last two days of the show was so painfully SLOW 🐌 Then another show got moved to a different weekend because of snow. And as I write this, I’m wondering if the show for this weekend is gonna get cancelled or if I’m able to get to the venue, and even if the show happens, chances are the traffic is gonna suffer because of more snow in the forecast.

So much of the show’s success is out of my control.

It depends on so many things, like whether or not I get into a show that attracts the right people for my work, what else is happening in the world (like Super Bowl), who your booth neighbors are, where your booth is located, and of course, weather.

I’m not saying I won’t do shows any more, because I genuinely love doing them, it’s totally my jam 😎 and apparently, my #1 money maker.

It makes me realize, I want to make my online shop and wholesale business just as successful so I’m not relying so heavily on revenues from in-person shows.

I’m not looking for a business advice or suggestions today – I have a process of figuring out ideas and strategies that work for my unique needs. I’ll ask for help when/if I need it 😉

When things slow down, whether it was intentional or forced, it creates a space to ask questions.

How are things going? What’s working and not working? Where do I want to go? What could change to make things better? These are some of the questions that are floating in my head right now.

Speaking of growing my online shop, you know my new collection has just launched last week.

(Now THAT is a segue if you ever saw one 😆)

It’s a delightful collection with colorful and happy art – and my shop is always open even during the Snowmageddon ☃️

Grab a hot cocoa, and enjoy exploring the world of cuteness 🐰 from your cozy couch.

Stay warm,

xo

 

1 thought on “Am I putting too many eggs in one basket? 🐣

  1. Yuko, thanks so much for sharing this. It’s really interesting to see your breakdown. And good thing you mentioned you weren’t asking for advice because I was already brainstorming ideas 🤣 I will say that if your in person sales are that high it’s because people love meeting the artist behind the cards. You are the key ingredient. Best of luck and thanks for sharing 👍

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