I don’t feel guilty very often.
I know, it’s so un-Japanese of me! But for some reason, I seem to lack the “guilt gene.”
I don’t feel guilty for saying no to dinner invitations if I’ve already had enough social engagement that week (limit up to 2 per week! 🙄)
I say “sorry” if I accidentally step on Dave’s foot – which happens more often than you think because he has big feet 🐾 But I don’t feel guilty because I wasn’t trying to hurt him on purpose.
I eat donuts 🍩 and french fries 🍟 without feeling guilty because they taste good and bring me joy.
I take responsibility for my actions and face consequences, but as long as my motivations are not malicious, I don’t feel guilty.
BUT.
There’s something I’ve been feeling guilty about for quite some time…
Can I tell you what’s been killing me inside slowly?
It’s having to package my greeting cards in plastic sleeves.
Yes, it’s there for a good reason. Mostly to protect my goods from the oils on our skin (and the worst offender, children with candy-covered fingers, I see you!! 👦🏻🧒🏻🍭)
But they’re BAD for the environment. Period.
I’m not one of those people who preach zero plastic use. I’m surrounded by it every day in our home, vehicle, clothes, etc. It’s so convenient and useful, I can’t imagine how we can or want to go back to not having it at all?
I do try to minimize the use of single-use plastic (e.g. food wrap) and try to reuse or recycle our plastic stuff as much as we can.
{I made these waxed fabrics to cover foods in the fridge a few years ago and love them!}
Greeting cards are by far my best selling products. I sell so many of them and use tens of thousands of plastic sleeves every year.
Even the plastic sleeves come in their own plastic bags. Ugh 🤦🏻♀️
I know my decision to use plastic sleeves or not won’t make a significant impact on the environment as a whole. I’m such a small fish in a big, big ocean.
But I want to be more mindful and feel good about every aspect of my business.
(At least all my cards and envelopes are made from 100% recycled content 🌱)
So I’ve been asking myself, do they need to be in a plastic sleeve?
The short answer is, of course, “no.”
There are lots of other companies who sell their cards naked.
(This may not be something you ever notice, either – I never paid attention to whether a card was sleeved or not before I started selling my own.)
I’m aware that there are biodegradable sleeves on the market as well. It’s definitely a more expensive option as you can imagine.
As I head into my busy show season, I’m planning to experiment with not having them in plastic sleeves.
Does it change my customer’s behaviors?
Impact on sales?
Is the disastrous result I imagine (like previously-mentioned sticky-handed-children touching everything in my booth and running away 😱) really going to happen?
I don’t know. I just have to experiment and see.
In a meantime, I’ll be making plastic sleeves “optional” in my web shop!
I currently offer 98 card designs in my shop 😬 and have to add the option individually (as well as editing my product descriptions), so it may be a work in progress for a while, FYI.
(You can always email me and tell me if you don’t need a plastic sleeve before the change is fully implemented!)
Thank you for letting me “think out loud” with you today 😘
xo
ps. Are you easily guilted or not so much? Is there something you’ve been feeling guilty about and want to change?? What’s the hardest part of making that change? Tell me in the comments! I love learning more about you 💗
Honeyberry Diary 