I’m trying to focus more on my art products this year, and my goal is release a cohesive new product line every season.
And I’m excited to tell you that my Eat a Rainbow summer product line will launch on Sunday May 1!!
I love sharing my behind the scenes creative process with you, so I’m going to share bits and pieces of my new art product line in the coming month.
When I decided the art product was going to be my new goal this year, it was already mid-winter and was too late to produce and market anything for the spring. So I decided to start with creating new products for this summer.
My first step when I start something new is to educate myself on the subject matter as much as possible. So I read a bunch of articles and watched webinars about making successful product business.
You probably already know this, but starting a product business is expensive!! You have to make an up-front investment in inventory and supplies, and it can take a few years for you to actually profit from your sales. Yikes.
I don’t believe in debt and since I’m still learning, I decided to start small and invest in paper products (e.g. art prints and notecards) for the summer season. Prints and cards are not as expensive to produce as compared to other products like mugs and bags, and you can expect a higher profit margin.
I also learned that you need to be on top of your schedule for your product launch and promotion and you need to start designing and producing your products waaaay early. Like, I need to be thinking about fall and winter holidays now. But it’s not even summer yet!!!
That unseasonal aspect of the product business feels very awkward to me, but I gotta start somewhere and am willing to try! So I put the tentative dates and reminders for my product designs, promotion, and launch on my Google calendar for the rest of the year. I’m so patting myself on the back for that one!
Once I made a decision about what kinds of products to create, I worked on creating a cohesive theme for the products. I did some research to find out the visual trend for this summer, especially for stationery and surface design. Which I must say was not very easy to find for some reason.
I thought someone must’ve created a list of themes that are hot this summer, but I didn’t find anything that was so simple or easy. I guess nothing is easy when it comes to learning?
But one website I found based in the U.K. did mention urban gardening/homesteading theme is one of the more popular themes this year (hasn’t it been kind of popular for the past few years, though? Maybe it’s different for different counties…?), so I decided to tackle that theme for my summer art products.
I’m a gardener, and as you know, I love anything related to food 🙂 Summer is the time for abundant vegetable production, and why not celebrate it with art??
When I was designing for the summer product line, I had many ideas. Simple line drawings, fun veggie-related puns (though I’m bad at coming up with puns…), vintage seed packet designs etc. But I was particularly inspired by the beautiful food gradient art by Wright Kitchen.
I was introduced to her website a few months ago and have been following her beautiful food photography on Instagram. Her art is absolutely stunning!! Definitely follow her feed if you’re looking for delicious eye candy!!
So anyway, I started drawing and sketching some of my favorite summer vegetables in watercolor, gouache, and my favorite Micron pen.
And then I scanned my drawings in to create several fun compositions digitally in Photoshop.
I named the series Eat a Rainbow, and I imagined my colorful art prints hanging in someone’s kitchen or dining room, where they’re going to be cooking and enjoying the meals made with fresh vegetables with their family and friends 🙂
My Eat a Rainbow summer product line will launch on May 1, 2016 on my Etsy shop! I’ll be sharing more sneak previews in the coming month, so stay tuned!